Mobility for all by optimizing the use of financial incentives to increase the share of public transport

This measure aims to optimise the city’s financial incentives for public transport to increase uptake among specific user groups and address mobility poverty. It will assess the impact and effectiveness of existing incentives and explore potential new ones. The results will feed into the new city council’s policy document for 2025–2030. Existing incentives will be refined and at least one new incentive will be piloted and evaluated during the project.