To launch communication campaigns and digital tools to increase the uptake of PT

This measure focuses on increasing PT and P&Rs utilization through targeted communication and nudging campaigns. Strategies for behavioural change will be identified and evaluated through participatory processes. Social media campaigns, influencer marketing and traditional marketing methods will be employed to enhance the public perception of public transport. The measure also aims to implement strategies to improve the perception of city centre routes, specifically for the one going through one of the main shopping streets (Bondgenotenlaan).