To implement campaigns and partnership initiatives

This measure will create a comprehensive marketing campaign to promote the advantages of public transportation (PT). It aims to emphasize the seamless integration of different modes and the extensive coverage of existing services, targeting non-PT and car users. A study will also be conducted to identify strategies for attracting car users and improving PT services. Based on twinning activities, new features will be designed to rebrand the bus service, enhancing its appeal, and enhancing user perception of comfort and safety.