To influence modal shift through congestion sensitive parking pricing

The outcome of this measure will be a report proposing dynamic parking pricing policies. Participatory processes and user surveys will be conducted to gather input and estimate private car modal share and willingness to pay. Scenarios will be defined based on these outcomes, considering stakeholder involvement and user preferences. The estimated modal shares will be used in Thessaloniki's traffic model to assess the impacts of modal shift on the city's transportation network and environment. The report will provide quantified recommendations based on demand and simulation modelling.