To create new incentive-based services in the MDMS system to increase the use of PT

This measure aims to improve accessibility in Thessaloniki by developing a tool for evidence-based decision-making and personalized mobility packages. It involves identifying areas where first/last mile trips can be enhanced through shared mobility. Traffic zones with high potential for shared modes will be identified, optimal locations for shared mobility hubs will be proposed, and the cost of multimodal trips will be compared to existing modes. The neutral platform will enable stakeholders to assess the competitiveness of shared mobility and make informed decisions for enhancing transportation options.