To incentivize the use of PT in combination with active modes

This measure aims to incentivize the use of PT and active modes by allowing passengers to exchange their tickets for vouchers redeemable at local shops. It builds upon measure 8, which identified mobility packages for optimal incentives. Vouchers will supplement the mobility packages. A stated preference survey will estimate the willingness to use PT for financial incentives. An algorithm will be developed to determine incentive details such as timing, type, and redemption methods. The provider of the incentives will also be identified.