“É de Todos” Lisbon’s Carris Metropolitana new campaign

UPPER partner Carris Metropolitana launched a campaign with the slogan “É de Todos”, highlighting the brand's collaborative nature, with all the 18 municipalities of the Lisbon Metropolitan Area and the passengers.

Since March 15th, Carris Metropolitana started disclosing the first images of their new campaign “É de Todos!”. The slogan emphasizes the collaborative nature between all the 18 municipalities of the metropolitan area of Lisbon (amL) and the passengers. The campaign reports the main indicators of its 2023 operation. Since its arrival, the brand highlighted the importance of transparency, continuously giving users the chance to know more details about the operation, through policies like Open Data, easily found on their website. The “É de Todos” campaign is aligned with this goal, allowing the passenger to better understand the full spectrum of the operation occurring in amL. Covering more than 3 thousand square kilometers and serving more than 12.700 bus stops, CMetropolitana’s operation is unique on a national level. In 2023, the brand implemented some major improvements, including schedule adjustments, which resulted in an increase of over 20% of the service and 30% in traveled kilometers, comparing to the previous year. These efforts also translated in 141,5 million transported passengers throughout the whole year.
In order to explore the indicators in more detail, passengers can visit the campaign’s webpage at dados.carrismetropolitana.pt. On the website, it’s possible to filter the images through municipality, area, or the entire Lisbon metropolitan area. Carris Metropolitana reaffirms its commitment to providing safe, efficient, and accessible transportation for all inhabitants of the Lisbon metropolitan area and thanks the continuous collaboration and support of the passengers in achieving this common goal. Carris Metropolitana, é de todos!

Find out more about Lisbon's commitment to UPPER