To improve the quality and efficiency of the bus service

This measure aims to enhance the quality and efficiency of bus services in Lisbon by addressing perceived quality, effective communication, and system improvement. It focuses on improving the management of perceived quality, coordinating analysis among different operators, bridging the gap between customer and non-user opinions, and attracting new users through better communication and experimentation. Data sharing with stakeholders will be explored to identify measures for overall improvement. The measure emphasizes three key areas: understanding perceived quality, utilizing large-scale events for service experimentation, and enhancing attractiveness through service quality and speed.