Veni, Vidi, Bici! Championing Sustainable Mobility as Rome’s Ambassadors
On March 15, in a striking display of sustainability and urban mobility,Rome’s Deputy Mayor for Mobility Eugenio Patanè and Upper’s Dissemination Manager Francesco Iacorossi cycled together to the Stadio Olimpico for the highly anticipated Six Nations clash between Italy and Ireland.
The ride, documented in a special promotional video, was part of the #RomaGiocaSostenibile initiative, celebrating a decade of progress in sustainable mobility, urban regeneration, and teamwork.
Watch the full video here
@photocredit Roma Capitale-Upper
A Ride to Promote Sustainable Mobility
With the roar of rugby fans echoing in the background, the video highlights the commitment of Rome’s administration and the Upper Project to fostering smarter, more accessible, and sustainable urban transport. The initiative underscores how major sporting events can be a platform for promoting eco-friendly mobility solutions, encouraging residents and visitors alike to choose walking, bicycles, public transport, or shared mobility options over private cars.
Deputy Mayor Patanè passionately champions sustainable urban planning by cycling through the streets of Rome, where history and modernity intertwine. This firsthand experience highlights the practicality and advantages of cycling in a city celebrated for its timeless charm and vibrant traffic. Their journey underscores Rome's commitment to improving cycling infrastructure, lowering emissions, and fostering safer, more efficient mobility for all residents and visitors.
@photocredit Roma Capitale-Upper
@photocredit Roma Capitale-Upper
Leading by Example: Patanè’s Advocacy in Action
As a public figure responsible for shaping Rome’s mobility policies, Patanè is not just talking about sustainability—he’s living it. By cycling to one of the city’s most iconic sports venues, he demonstrated the feasibility and practicality of alternative transport solutions. His ride through Rome’s streets symbolized the city’s ongoing efforts to promote cycling as a viable mode of transport, reduce traffic congestion, and lower carbon emissions.
“The best way to convince people to embrace sustainable mobility is to lead by example," Patanè stated in the video. His participation in this initiative sends a clear message: cycling in Rome is not just for leisure but for real, everyday mobility.
With major sporting events continuing to attract thousands of fans to Rome, initiatives like #RomaGiocaSostenibile prove that sustainability and sports can go hand in hand. By championing cycling and multimodal transport, Eugenio Patanè is not just reshaping Rome’s mobility landscape—he is inspiring a shift toward a smarter city across Europe.
@photocredit Roma Capitale-Upper
#RomaGiocaSostenibile: A Decade of Achievements
The #RomaGiocaSostenibile campaign marks ten years of dedication to sustainable urban mobility, particularly around sports venues. Over the past decade, Rome has taken significant strides in integrating cycling measures, improving public transportation accessibility, and fostering a culture of environmentally conscious commuting.
Since 2023, the Upper Project has been instrumental in shaping these efforts. Through collaboration with Roma Servizi per la Mobilità and Roma Capitale, the project has helped implement innovative solutions for sustainable urban development, reinforcing Rome’s role as a forward-thinking, smart city.
